Start with the customer
Describe the person you want to serve and the problem your product addresses. This keeps product selection, messaging, and store design grounded in a specific buying decision.
Define the operating responsibilities
List who will source products, maintain catalog information, fulfill orders, and respond to customers. A store launch is easier to plan when the work after launch has an owner.
Separate setup costs from running costs
Review development costs separately from inventory, advertising, software, shipping, and other recurring expenses. A clear budget makes competing proposals easier to compare.
Choose the first useful version
Identify the pages and functions necessary for customers to understand the offer and complete a purchase. Plan later additions around evidence rather than building every possible feature immediately.
Agree on the handover
Before work begins, establish who owns the accounts, how approvals happen, and what documentation will be supplied. A good handover gives your team a practical way to continue.